my books

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published scholarly research since 2000 (updated 11/06)

Refereed Journal Articles

• Strauss, Judy and Donna Hill (forthcoming 2007), "Student Use and Perceptions of Web-Based Instructional Tools: Laggards in Traditional Classrooms,"Marketing Education Review.
• Strauss, Judy and Adel El-Ansary (2004), "Integrating the 'E' in E-Marketing," Journal of Business and Economic Research (August), 66-72
• Strauss, Judy (2003), "Marketing Communication Strategies," Referred article in The Internet Encyclopedia. H. Bidgoli , ed. Hoboken , NJ : Wiley.
• Mitchell, Ted and Judy Strauss (2001), "Practitioner and Academic Recommendations for Internet Marketing and E-Commerce Curricula," Journal of Marketing Education 23, 2 (August), 91-102.
• Strauss, Judy and Donna Hill, (2001) "Consumer Complaints by E-mail: An Exploratory Investigation of Corporate Responses and Customer Reactions," Journal of Interactive Marketing, (15), 1, 63-73.

Books

• Strauss, Judy, Raymond D. Frost, and Adel El-Ansary, E-Marketing, four editions. Upper Saddle NJ : Prentice Hall, 1999-2005. Translated into Japanese, Chinese, & Russian, plus 2 special International editions.
• Frost, Raymond and Judy Strauss, Building Effective Web Sites , Upper Saddle NJ : Prentice Hall, 2002.
• Frost, Raymond D and Judy Strauss, E-Marketing Guide (five editions, formerly called The Internet: A New Marketing Tool .) Upper Saddle NJ : Prentice Hall, 1999-2002.

Book Chapters

• Strauss, Judy and Raymond D. Frost, Internet exercise for each of 20 chapters of Kotler , Philip and Gary Armstrong, Principles of Marketing, ninth edition. Upper Saddle NJ : Prentice Hall, 2000.

Refereed Conference Proceedings

• O'Brien, Terri and Judy Strauss (forthcoming 2007), "The Student Driven e-Business Conference: Creating Relevance Through an Applied Learning Experience," Association of Collegiate Marketing Educators Conference
• Strauss, Judy, Dou, Wenyu, El- Ansari , Moore, Robert (2005) " When The Novelty Is Gone: Internet Marketing's Role For Teachers And Researchers ," Southern Marketing Association Conference Proceedings
• Huang, Ching-Chu and Judy Strauss (2005), " Academic Dishonesty Practices and Solutions in Higher Education" 2005 International College Teaching Methods & Styles Conference Proceedings
• Mitchell, Ted and Judy Strauss (2004), "Toward Better Quantitative Skills for Marketing Majors," 2004 American Marketing Association Winter Marketing Educators' Conference Proceedings .
• Strauss, Judy and Adel El-Ansary (2003), "Integrating The 'E' in E-Marketing" 2003 International Business & Economics Research Conference Proceedings. R. Clute, ed. Littleton , Colorado : Western Academic Press, Inc, Paper # 457.
• Strauss, Judy and Dick Bartholet (2002), "Strategic Clustering in the Information Technology Sector for Regional Business Retention and Growth" American Society of Business and Behavioral Sciences Ninth Annual Meeting Proceedings . Outstanding Paper Award.
• Mitchell, Ted and Judy Strauss, (2000)"The Battle for the Educational Delivery System," Marketing Theory and Applications: American Marketing Association Winter Educators' Conference Proceedings. J. Workman and W. Perrealt , eds. Chicago : AMA, 22-26.