Marketing 456 Class Schedule

marketing 456 class schedule

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class schedule

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9/27:

9/27: Special offer: If you find an error in the textbook's online practice quiz and email them with the correction (copying me), you will earn up to 5% more on that week's quiz IF you email it within a week of the quiz. E-mail Sara Hunter, Development Editor for the book: Sara_Hunter@mcgraw-hill.com

Grades: MKT 456.1 meets at 4:00 p.m. and MKT 456.2 meets at 2:30 p.m.

Week	Topics and Reading (Cateora unless specified otherwise)	Class Activity or Assignment Due
8/24	Monday: Introduction to class Wednesday: Form teams Video of the week: Lily the Map Expert	During class: Strauss ppt Sign up for 3 minute pitch dates After class: Review this Web site carefully Take roster survey in your section ASAP Section 1 (4:00) Section 2 (2:30) Create Google Group for team communication -- invite members AND Judy.
8/31 9/2	Resources for international research Video of the week: Featured interviews	During class 8/31 Guest Speaker: Bill Cline, Director, US Commercial Service, Reno (U.S. Dept. of Commerce) Bill Cline's great presentation 9/2 Guest Speaker: Todd Felts, Journalism Professor and International and PR Crisis expert
9/9	Overview of international marketing Chapters 1 and 2 (part 1) Video of the week: Luck and success and Working in teams	During class: Strauss ppt
9/14	Overview of international marketing Chapters 1 and 2 continued Resources for international research Video of the week: Thomas Friedman about The World is Flat (1:15:04)	Monday reading quiz on Ch 1 & 2 9/14 Guest Speaker: Pat Ragains, author and Business and Government Librarian in the UNR Knowledge Center 9/16: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2) 9/16: Wednesday Class contribution 2: Debate/Free trade versus Protectionism
9/21	Cultural environment Chapters 3 and 4 Video of the week: Etiquette in Japan	During class: Strauss ppt Monday reading quiz 9/23: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
9/28	Cultural environment continued and research Chapters 5 and 8 Also read case 1-3/p. 602: Coke and Pepsi Learn to Compete in India for class discussion (bring book to class 9/30) Biggest mistake in international trade 0:53	During class: Strauss ppt Monday reading quiz 9/30: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
10/5	Political and legal environments Chapters 6 and 7 Also read case 2-3/p. 620: Starnes-Brenner Machine Tool company (bring book to class 10/5) Video of the Week: Big Box Mart	During class: Strauss ppt Monday reading quiz 10/7: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
10/12 10/14	Feasibility study: market analysis	Team presentations (15 minutes each, everyone speaks) Bring your written plan, evaluation matrix, and mid-course peer evaluations to class on Oct. 12.
10/19	Assessing global opportunities Chapters 9 and 10 Importance of being bilingual (thanks Joelle) Videos of the week - Idol International: Swedish Idol Kazakh Idol Australian Idol Indian Idol	During class: Strauss ppt (start it Wed; finish next week) Monday reading quiz 10/19 Guest Speaker: Ian Pasalich, Owner / Director PAS International, LLC and partner in Wacky Whiddles and More, LLC. 10/21: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
10/26	Global strategies: planning/organization Chapter 11 Video of the week: Axe in Brazil	During class: Strauss ppt Monday reading quiz 10/26 Class contribution 3: debate: Marketing to the Bottom of the Pyramid 10/28: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
11/2	Feasibility study: technical, financial, organizational	Team presentations (15 minutes each, everyone speaks). Submit paper copy, peer evaluation, and evaluation matrix in class on November 2.
11/9	No class this week (11/11 holiday): Work on your marketing plan
11/16	Global strategies: product/distribution Chapters 12 and 14 Video of the week: Port of Antwerp	During class: Strauss ppt Monday reading quiz 11/18: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
11/23	Global strategies: IMC/selling Chapters 16 and 17 Video of the week: winning international ad (New York Festivals 2009 winner)	During class: Strauss ppt Monday reading quiz Guest Speaker 11/23: John McGregor Manager, International ISR Business Development Mission Systems Integration Raytheon Company 11/25: Wednesday Class contribution 1: three Minute Pitches (schedule section 1 and 2)
11/30	Negotiating with international customers, partners, and regulators: Chapter 19 Read case 4-4, sales negotiations Video of the week: How to negotiate your own salary	During class: Strauss ppt Monday reading quiz Brazilian/Japanese negotiation simulation Monday - form teams and prep Wednesday - actual negotiation and debriefing
12/7	Global strategies: pricing Chapter 18 Site of the week: International price comparison sites	During class: Strauss ppt Monday reading quiz Due 12/7 Class contribution 4: debriefing memo due based on negotiation team evaluation and player evaluation
	Friday, 12/11 Final Exam Period 456.2 2:15 - 4:15 Monday, 12/14 Final Exam Period section 456.1 4:30-6:30 Attendance Mandatory	Team presentations (10 minutes each, everyone speaks) Bring your written plan, evaluation matrix, and final peer evaluations e-mail electronic copy to Strauss before class
9/12: Swine flu special. If you think you have the flu you should stay home to take care of yourself and not infect others. If it is a quiz day I'll let you take the quiz over the phone as an oral quiz as long as you email me BEFORE the class begins. I'll help you in other ways, too, if needed, as long as you notify me in advance of any deadlines. Hopefully this will not apply to you.
Note that this schedule WILL change as we progress through the class, but no due dates will change. Copyright 2009 by Judy Strauss (image source www.wikimedia.org)