marketing 456 class schedule

class schedule
contribution plan syllabus (pdf)

News

Yellow shading means we are done with that!

Extra credit has changed. NOAN was cancelled so here is another opportunity.



Grades

Week Topics and Reading (Cateora unless specified otherwise) Class Activity or Assignment Due
1/25

Introduction to class
Resources for international research


Videos of the week: Lily the Map Expert


During class: Strauss ppt
Sign up for 3 minute pitch delivery dates

Form teams
Before leaving class, take the roster survey

After class: Review this Web site carefully - it is the online syllabus.

2/1

 

Resources for international research

Video of the week: "Steve Keil fights the "serious meme" that has infected his home of Bulgaria" Could this be happening in the U.S? (also check out the visual nature of the slides)

Guest speakers
Bill Cline, Director, US Commercial Service, Reno (U.S. Dept. of Commerce). His presentation

Pat Ragains, author and Business and Government Librarian in the UNR Knowledge Center discusses reseach resources for international marketing plans.

2/8

Overview of international marketing
Chapters 1 and 2

Video of the week: Pitfalls of International Marketing Campaigns 5:26
Also: Luck and success 2:02
and Working in teams 0:56

During class: Strauss ppt
Reading quiz 1 on Ch 1 & 2

Guest speaker
Ira M. Gostin, MBA (UNR), Director Investor Relations, Tahoe Resources Inc. "Lessons from a Multinational Corporation"

Class contribution 1: three Minute Pitches (info and schedule)

2/15

Cultural environment
Chapters 3 and 4
Videos of the week:
Etiquette in Japan
4:02
Importance of being bilingual 0:42 (opens in Windows Media player)

During class: Strauss ppt
Reading quiz 2

Class contribution 1: three Minute Pitches (info and schedule)

2/22

Cultural environment continued and research
Chapters 5 and 8
Read case 1-3:" Coke and Pepsi Learn to Compete in India" for class discussion (available in the Case 1-3 pdf - note that Adobe Reader version 8 or 9 are needed to read this)

Video of the week:
Biggest mistake in international trade 0:53

During class: Strauss ppt
Reading quiz 3

Class contribution 1: three Minute Pitches (info and schedule)

2/29
Leap Day!!

Political and legal environments
Chapters 6 and 7
Also read case 2-3: "Starnes-Brenner Machine Tool company"
Video of the Week: Big Box Mart 2:18

 

During class: Strauss ppt
Reading quiz 4 (after the speaker)
Guest Speaker Ian Pasalich,
Owner / Director PAS International, LLC

Class contribution 1:
three Minute Pitches (info and schedule)

Check out these great presentations: Dick Hardt (no bullet points) and Steve Jobs iPad keynote (one of many). Also Slideshare.net - search for "Steal this Presentation."

3/7

Feasibility study part 1: market analysis

 

Team presentations (10 minutes each, everyone speaks)
Bring your written plan, evaluation matrix, and mid-course peer evaluations to class.
3/14

Assessing global opportunities
Chapters 9, 10 and 11

Videos of the week - Idol International:
Cynthia Schneider: Suprising Spread of Idol
5:38 (with subtitles in 26 languages)
Swedish Idol 0:30
Kazakh Idol 1:21
Bulgarian Idol 3:57
Indian Idol 7:32

During class: Strauss ppt
Reading quiz 5

Class contribution 1: three Minute Pitches (info and schedule)

Guest Speaker: John McGregor, former Manager, International ISR Business Development
Mission Systems Integration Raytheon Company --

3/19 Happy Spring Break!!!
3/28 Global strategies: planning/organization
Chapter 12
Also read case 3-3: "Marketing to the Bottom of the Pyramid"
Video of the week: Axe in Brazil 7:43

During class: Strauss ppt
Reading quiz 6

Class contribution 1: three Minute Pitches (info and schedule)

4/4

Feasibility study Part 2: technical, financial, organizational

 

Team presentations (15 minutes each, everyone speaks).

Bring your written plan, peer evaluation, and evaluation matrix to class.

4/11 Global strategies: product/distribution
Chapters 13 and 14
Global strategies: pricing
Chapter 18
Video of the week: Port of Antwerp 5:09

During class: Strauss ppt1 and
Strauss ppt 2
Reading quiz 7 AND Reading quiz 10

Class contribution 1: three Minute Pitches (info and schedule)

4/18

Global strategies: IMC/selling
Chapters 16 and 17 and this article:
"Even Coke Can't Teach the Word to 'Sing in Perfect Harmony' on Facebook" (original 1971 commercial)
Video of the week:Winning international ads (New York Festivals 2010 winner)
Check out the creativity winners at Cannes 2011

During class: Strauss ppt
Reading quiz 8


4/25 Negotiating with international customers, partners, and regulators: Chapter 19
Read cases 4-3 (Iberia) and 4-4, sales negotiations (Case 4.3 pdf)
Video of the week: How to negotiate your own salary 6:40
During class: Strauss ppt
Reading quiz 9
U.S. /international negotiation
Print this and bring to class for note-taking and then type a copy to turn in next week.
You must be present this week to get credit for contribution 2 (paper due next week)
5/2 Feasibility study Part 3: Marketing plans

During class: Strauss ppt
Due Class contribution 2:
debriefing evaluation due: negotiation team and self evaluation

Team presentations (10 minutes)
Bring your written plan, evaluation matrix, and final peer evaluations
e-mail electronic copy of entire plan to Strauss before class

5/16

Class wrap-up and Feasibility plan feedback

(wink, wink :-)



Note that this schedule may change as we progress through the class, but no due dates will change.
Copyright 2012 by Judy Strauss (image source www.wikimedia.org)