Marketing 456 Class Schedule

marketing 456 class schedule

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class schedule

contribution

plan

syllabus (pdf)

News

Yellow shading means we are done with that!

Extra credit has changed. NOAN was cancelled so here is another opportunity.

Grades

Week	Topics and Reading (Cateora unless specified otherwise)	Class Activity or Assignment Due
1/25	Introduction to class Resources for international research Videos of the week: Lily the Map Expert	During class: Strauss ppt Sign up for 3 minute pitch delivery dates Form teams Before leaving class, take the roster survey After class: Review this Web site carefully - it is the online syllabus.
2/1	Resources for international research Video of the week: "Steve Keil fights the "serious meme" that has infected his home of Bulgaria" Could this be happening in the U.S? (also check out the visual nature of the slides)	Guest speakers Bill Cline, Director, US Commercial Service, Reno (U.S. Dept. of Commerce). His presentation Pat Ragains, author and Business and Government Librarian in the UNR Knowledge Center discusses reseach resources for international marketing plans.
2/8	Overview of international marketing Chapters 1 and 2 Video of the week: Pitfalls of International Marketing Campaigns 5:26 Also: Luck and success 2:02 and Working in teams 0:56	During class: Strauss ppt Reading quiz 1 on Ch 1 & 2 Guest speaker Ira M. Gostin, MBA (UNR), Director Investor Relations, Tahoe Resources Inc. "Lessons from a Multinational Corporation" Class contribution 1: three Minute Pitches (info and schedule)
2/15	Cultural environment Chapters 3 and 4 Videos of the week: Etiquette in Japan 4:02 Importance of being bilingual 0:42 (opens in Windows Media player)	During class: Strauss ppt Reading quiz 2 Class contribution 1: three Minute Pitches (info and schedule )
2/22	Cultural environment continued and research Chapters 5 and 8 Read case 1-3:" Coke and Pepsi Learn to Compete in India" for class discussion (available in the Case 1-3 pdf - note that Adobe Reader version 8 or 9 are needed to read this) Video of the week: Biggest mistake in international trade 0:53	During class: Strauss ppt Reading quiz 3 Class contribution 1: three Minute Pitches (info and schedule )
2/29 Leap Day!!	Political and legal environments Chapters 6 and 7 Also read case 2-3: "Starnes-Brenner Machine Tool company" Video of the Week: Big Box Mart 2:18	During class: Strauss ppt Reading quiz 4 (after the speaker) Guest Speaker Ian Pasalich, Owner / Director PAS International, LLC Class contribution 1: three Minute Pitches (info and schedule) Check out these great presentations: Dick Hardt (no bullet points) and Steve Jobs iPad keynote (one of many). Also Slideshare.net - search for "Steal this Presentation."
3/7	Feasibility study part 1: market analysis	Team presentations (10 minutes each, everyone speaks) Bring your written plan, evaluation matrix, and mid-course peer evaluations to class.
3/14	Assessing global opportunities Chapters 9, 10 and 11 Videos of the week - Idol International: Cynthia Schneider: Suprising Spread of Idol 5:38 (with subtitles in 26 languages) Swedish Idol 0:30 Kazakh Idol 1:21 Bulgarian Idol 3:57 Indian Idol 7:32	During class: Strauss ppt Reading quiz 5 Class contribution 1: three Minute Pitches (info and schedule ) Guest Speaker: John McGregor, former Manager, International ISR Business Development Mission Systems Integration Raytheon Company --
3/19	Happy Spring Break!!!
3/28	Global strategies: planning/organization Chapter 12 Also read case 3-3: "Marketing to the Bottom of the Pyramid" Video of the week: Axe in Brazil 7:43	During class: Strauss ppt Reading quiz 6 Class contribution 1: three Minute Pitches (info and schedule )
4/4	Feasibility study Part 2: technical, financial, organizational	Team presentations (15 minutes each, everyone speaks). Bring your written plan, peer evaluation, and evaluation matrix to class.
4/11	Global strategies: product/distribution Chapters 13 and 14 Global strategies: pricing Chapter 18 Video of the week: Port of Antwerp 5:09	During class: Strauss ppt1 and Strauss ppt 2 Reading quiz 7 AND Reading quiz 10 Class contribution 1: three Minute Pitches (info and schedule )
4/18	Global strategies: IMC/selling Chapters 16 and 17 and this article: "Even Coke Can't Teach the Word to 'Sing in Perfect Harmony' on Facebook" (original 1971 commercial) Video of the week:Winning international ads (New York Festivals 2010 winner) Check out the creativity winners at Cannes 2011	During class: Strauss ppt Reading quiz 8
4/25	Negotiating with international customers, partners, and regulators: Chapter 19 Read cases 4-3 (Iberia) and 4-4, sales negotiations (Case 4.3 pdf) Video of the week: How to negotiate your own salary 6:40	During class: Strauss ppt Reading quiz 9 U.S. /international negotiation Print this and bring to class for note-taking and then type a copy to turn in next week. You must be present this week to get credit for contribution 2 (paper due next week)
5/2	Feasibility study Part 3: Marketing plans	During class: Strauss ppt Due Class contribution 2: debriefing evaluation due: negotiation team and self evaluation Team presentations (10 minutes) Bring your written plan, evaluation matrix, and final peer evaluations e-mail electronic copy of entire plan to Strauss before class
5/16	Class wrap-up and Feasibility plan feedback (wink, wink :-)
Note that this schedule may change as we progress through the class, but no due dates will change. Copyright 2012 by Judy Strauss (image source www.wikimedia.org)